Friday, March 15, 2013

Recent lifestyle shoot for Wooed Sunglasses....


A recent shoot for sustainable wood sunglass company Wooed, in SF was a blast...!

Wooed owner,  Julia came to me wanting to shoot some lifestyle images that puts her sunglasses in the environment she feels is her market segment..  It was so refreshing to shoot whatever we wanted in that context, and Julia gave us full creative control in locations and vibe of the shoot...

We had some great local SF talent, which I always love to incorporate into my work.  There are some of the first tier of imagery to be used for web and marketing collateral.

Tech talk:  I shot this with a D3 and profoto strobes and batpac.  24mm, 35mm 50mm
                 We wanted to keep the natural light as key, and just accent with our strobes and reflectors...













































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